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Professional Photographer in the Digital Photography Age

Monday, August 20th, 2012

An often unstated but nevertheless excellent reason for creating a wedding video is to create jealousy among the viewers who weren’t there. This is especially true if the wedding took place in some exotic location like Hawaii. The videographer can include outside location shots of the wedding location, fun recreational events that are taking place, and some of the areas unique points of interest.

Every wedding needs a photographer to capture the events. But video can capture and convey things that a photo just can’t. A video can capture moods. It can capture emotion. It can capture sound. It can make you feel like you are there. A photo, is a moment in time. It captures that moment, but doesn’t capture what went before or after that moment. Both are good to have, but a wedding video really lets you truly relive the moment again.

Over the past decade, the capabilities of video equipment has improved by leaps and bounds. Today professional videographers, with state of the art video equipment, have the capabilities to produce amazing videos that rival those produced by a major studio. In addition, the new digital formats allow editing equipment to place all kinds of special effects into the video which would have been unheard of a few years ago.

You’ll want to know what type of format the video will be filmed in. Will it be in digital high def or will it be film. Digital technology will let an editor include really incredible transitions and special effects and navigation techniques.

If your photographer is different than your videographer, you want to get them both together so they can coordinate their schedules, shot setups, and so on. He’ll also need a schedule of what’s going on that day and exactly which parts of the day and ceremony he will be filming. You’ll especially need to let him know of any of the out of the ordinary special events that are happening that day that you want to capture on film.

As you are interviewing videographers, one of the questions you want to ask them is if they do the work themselves. Some videographers and video companies contract out a fair percentage of their work. So what you see in the sample videos, could or could not have been produced in-house. If you are paying the fee for them to do it, then they should do it and not farm the work out. The videographer contract will also specify how many DVD copies will be made, method of delivers, and so on.

These are just a number of the many ways one can use to search for a videographer. Regardless of which way you prefer, it is very very important that you view their samples of previous work first. This will give you a brighter idea on what to look for in a video. There would be some videographers that will not display their prices online since they can be surely seasonal and can be adjusted for a certain period. The most convenient way for you to is to ask for a price quotation and they will be sure to send you one. Moreover, the moment you get the right wedding videographer, the rest is up to be done!

International Moms Club – Grow With Photographers

Thursday, May 3rd, 2012

The International Moms Club is a great way for a photographer to serve this demographic. MOMS stands for “Moms Offering Other Moms Support.” As the name suggests, this is a group of the key photographic demographic who offers advice and recommendations one to another. A photographer who is willing to approach these groups and invests time, energy and a recommendable product can greatly increase their business by partnering with a Moms Club chapter.

One way to serve this group and become known to its members is to offer to teach photography classes on photographing children as one of their activities. When you do teach, don’t turn this into an overtly marketing class where you offer a couple of simple pointers and then spend the rest of the time talking about the virtues of your services. Teach a class with the level of substance and organization that you would expect from a paid seminars.

The question often arises, “but if I do that, won’t they just take what I taught them and take pictures of their own children?” Indeed some of them might do just that; however, experience shows that the implementation learning curve for the effectively shooting of children is steep. Many Moms will recognize that right away and decide the rational choice is to take advantage of your expertise by hiring you. Others will attempt to shoot their children and realize another photography truism: It’s almost impossible to shoot your own children. Your own children just don’t respond the same why the do to a stranger. They complain more and focus and listen less. After a few attempts many of these Moms will soon be searching for your number.

Once you have taught a few classes and shot a few quality sessions for Club Mom members, offer print credit to Moms for offering referrals. Since, this club is based on the concept of Moms helping Moms (including recommending quality professionals), you should see a high referral rate ratio with these clients.

Focusing on your key client demographic in your marketing efforts can create huge dividends. Marketing to International Moms Club International members is one way to focus on that demographic.